Cookie Policy
Last Updated: February 2025
At zoralexent, we're pretty straightforward about how we handle data on zoralexent.com. We use cookies and similar tracking tech to help our platform work better for you. This policy explains what we track, why we track it, and how you can control what happens with your data.
If you've got questions after reading this – and that's completely normal – reach out to us. We'd rather you understand what's happening than feel confused about digital footprints.
What Are Cookies Anyway?
Cookies are tiny text files that websites drop onto your device when you visit. Think of them as digital sticky notes that help sites remember who you are and what you were doing.
They've been around since the mid-90s, and honestly, the web would be pretty frustrating without them. You'd need to log in every single time you moved between pages, shopping carts wouldn't work, and sites couldn't remember your preferences.
Here's something important: cookies themselves can't browse through your computer or collect personal information you haven't already shared with a site. They're not programs – just small data snippets.
How We Use Tracking Technologies
We use several types of tracking on zoralexent.com. Some are absolutely necessary for the platform to function. Others help us understand how people interact with our content and where we can improve the experience.
Beyond traditional cookies, we also use web beacons (tiny invisible images), local storage, and similar technologies. They all serve the same basic purpose – helping us deliver a better service to Australian startups and entrepreneurs using our platform.
Types of Tracking We Use
Essential Cookies
These keep the site working. They handle things like your login session, security features, and basic functionality. Without them, zoralexent.com simply wouldn't operate properly. You can't disable these ones if you want to use our services.
Functional Cookies
These remember your choices and preferences – language settings, display options, and customizations you've made. They make your experience smoother by not asking you to set the same preferences every single visit.
Analytical Cookies
We use these to understand how people navigate our site. Which pages get the most attention? Where do visitors drop off? This information helps us fix problems and create better content for startup founders and finance professionals.
Marketing Cookies
These track your journey across different sessions to help us show you relevant content and understand which of our educational programs might interest you. They also prevent you from seeing the same promotional message repeatedly.
Examples of what we track:
- Pages you visit and time spent on each section
- Links you click and resources you download
- Whether you're a returning visitor or first-time user
- Device type and browser you're using
- General location (city level, not your exact address)
- Which webinars or learning programs you've viewed
Why This Matters for Your Experience
Look, we could run a site without most of these tracking technologies. But it would be a worse experience for everyone. Here's what tracking actually does for you as a user:
When you return to zoralexent.com, you don't need to tell us your preferences again. The site loads faster because we've cached your settings locally. We can suggest learning programs that actually match what you've been researching, rather than showing you random content.
For our educational webinars scheduled throughout 2025 and 2026, cookies help us remember which sessions you've registered for and send you relevant reminders. Without tracking, you'd miss half your scheduled learning opportunities.
From our side, analytics help us figure out what's working and what's not. If everyone abandons a particular page within seconds, that tells us something needs fixing. If certain resources get downloaded constantly, we know to create more content like that.
Data Retention and Storage
Different cookies stick around for different lengths of time. Some disappear the moment you close your browser – these are session cookies. Others might last for months or even a year.
| Cookie Type | Duration | Purpose |
|---|---|---|
| Session cookies | Until browser closes | Login state, shopping cart functionality |
| Authentication tokens | 30 days | Remember your login across visits |
| Preference cookies | 12 months | Site customizations and settings |
| Analytics tracking | 24 months | Usage patterns and site improvements |
| Marketing identifiers | 12 months | Relevant content suggestions |
We regularly review and clear old data that's no longer useful. There's no point keeping information about a site visit from 2023 when we're planning programs for 2026.
Third-Party Cookies
Some cookies on zoralexent.com come from external services we use – things like video hosting platforms, analytics tools, or payment processors. We're careful about which third parties we work with, but once these cookies are set, they're governed by those companies' privacy policies, not just ours.
We can't directly control what external services do with their tracking data. What we can control is which services we choose to integrate with our platform. We only work with established, reputable providers who maintain reasonable data practices.
Third-party services we currently use:
- Analytics platforms for understanding site usage
- Video hosting for webinar recordings and educational content
- Payment processors for course registrations
- Email service providers for program communications
Managing Your Cookie Preferences
You've got several options for controlling cookies. The most comprehensive approach is through your browser settings, where you can block all cookies, accept all cookies, or get prompted each time a site tries to set one.
Access your browser's settings or preferences menu (usually found under a menu icon or in the top navigation)
Look for privacy and security sections – different browsers organize these differently
Find the cookies or site data settings (might be called "content settings" or "site preferences")
Choose your preferred level of cookie control, from blocking all to allowing specific sites
Clear existing cookies if you want to start fresh with new settings
Keep in mind that blocking all cookies will break most websites' functionality. A middle-ground approach – blocking third-party cookies while allowing first-party ones – works better for most people.
If you block essential cookies on zoralexent.com, you won't be able to access member areas, register for programs, or use personalized features. The public content will still work, but the interactive stuff won't.
Browser-Specific Instructions
Each browser handles cookies slightly differently. Here's a quick overview of where to find cookie settings in popular browsers used by our Australian user base:
Chrome
Settings → Privacy and security → Cookies and other site data. You can block third-party cookies while allowing first-party ones, or set custom rules for specific sites.
Firefox
Settings → Privacy & Security → Cookies and Site Data. Firefox offers enhanced tracking protection that blocks many tracking cookies automatically.
Safari
Preferences → Privacy → Cookies and website data. Safari blocks many third-party cookies by default and offers intelligent tracking prevention.
Edge
Settings → Privacy, search, and services → Cookies and site permissions. Edge provides different levels of tracking prevention you can choose from.
Mobile browsers have similar settings, usually found in the app's settings menu. The exact location varies depending on your device and operating system version.
Updates to This Policy
Technology changes, regulations evolve, and we adjust our practices accordingly. When we make significant changes to how we handle cookies and tracking, we'll update this policy and change the date at the top.
For major changes that affect your privacy significantly, we'll notify you through the platform – usually via email or a prominent notice when you log in. For minor clarifications or updates, the changed date at the top serves as your notification.
We're not going to spam you with updates every time we fix a typo, but substantial changes to our tracking practices will always be communicated clearly.
Questions About Our Cookie Policy?
If something in this policy doesn't make sense, or if you've got specific questions about how we handle tracking on zoralexent.com, get in touch with us. We'd rather answer your questions than have you uncertain about what's happening with your data.